About us

Our Story

Noorxo was founded in 2015 with a vision to redefine luxury modest fashion, blending contemporary trends with traditional fabrics and designs.

A graduate of the Ted Rogers School of Management at Ryerson University, Fatima Seedat always had a passion for fashion and entrepreneurship. From a young age, she would sketch clothing designs and bring them to life for herself and her friends. After earning her CPA, CA designation, she pursued her creative passion by launching Noorxo—named after her daughter—as a boutique brand that celebrated Western influences with an Eastern twist.

What started as a small venture soon gained recognition, with Noorxo’s designs showcased at Kaamilah Boutique in Markham and DC Fashion Week in Washington, USA. Over the years, the brand has evolved into a house of luxury scarves and abayas, crafted for women who appreciate elegance, craftsmanship, and effortless style.

Beyond fashion, Noorxo is committed to giving back—a portion of all profits is donated to Islamic Relief Canada, embodying the belief that giving is the new achieving.

While balancing a full-time career in accounting, family, and entrepreneurship, Fatima continues to push Noorxo toward new heights, aspiring to become one of Canada’s leading luxury fashion designers.

This is more than a brand. This is Noorxo—where elegance meets empowerment.